Growth isn't a mystery.
It's just math.

Pick a metric. Twenty 5% A/B test wins will double it. AOV Lab's job is finding the twenty — the tests most likely to win, ranked and ready to run.

The idea

Twenty small wins, one big result

No single test doubles your business. But modest wins compound. Land twenty A/B tests at 5% each, and the math takes care of the rest.

20 × 5%
↓
2×
Pick conversion rate, AOV, RPV, subscription revenue, or retention. The arithmetic is the same — the hard part is finding the twenty winning tests.
The process

High probability A/B tests based on data

I analyze each of your store’s page types and hand-deliver a set of test mockups that have proven to be successful for similar stores.

STEP 01

I analyze your store

I analyze your live storefront — PDP, PLP, header, cart, checkout — the way a shopper experiences it.

STEP 02

I rank the opportunities

Every opportunity is scored on likelihood-to-win and impact, so the highest-probability tests rise to the top.

STEP 03

You get the report

A ranked set of tests with before/after mockups and an evidence-backed estimate of the lift each could drive.

STEP 04

You run them

Ship the tests yourself, keep the winners, and learn from the rest.

↻ Repeat Every test — win or lose — feeds the next round. The list never runs out.
The deliverable

What lands in your inbox

A free report shows you the top tests for your store — each with a plain-English rationale, a before/after mockup, and a predicted-lift range grounded in evidence, never plucked from thin air.

Unlock the full report when you want the complete playbook.

Your top testsEst. lift
T1
Reframe the PDP buy-box hierarchyMove price, reviews & CTA above the fold
+4–7%conv. rate
T2
Add sticky add-to-cart on scrollPersistent CTA on long PDPs
+3–5%add-to-cart
T3
Surface bundles in the cart drawerThreshold nudge toward free shipping
+6–9%AOV

Predicted-lift ranges are estimates based on comparable patterns and operator judgment — directional guidance to prioritize what to test, not a guarantee of results. Real lift is confirmed only by running the A/B test on your store.

The surface

Every page a shopper touches

I test methodically across the five page types that decide whether a visit becomes revenue.

PLP
Collection & category
PDP
Product detail
Header
Nav & search
Cart
Drawer & page
Checkout
Payment & confirm
The payoff

Why methodical beats heroic

One big swing is a gamble. A steady cadence of small, validated wins compounds into a doubling — and keeps going.

100 150 200 Test 1 Test 20 2× the metric

Illustrative: twenty independent 5% wins compound to ~2.65×; even with overlap and flat tests, a disciplined cadence reliably outpaces the occasional big bet.

Working together

Start free. Go deeper for $49.

Start with five A/B tests, free. When you want the complete playbook, unlock all fifteen.

Start here
Free

5 A/B test report

  • Your top 5 A/B tests, ranked
  • Before/after mockups
  • Evidence-backed lift ranges
  • Yours to run, no strings
→ See what to test
Full report
$49

Full 15 A/B test report

  • All 15 tests — the 5 free, plus 10 more
  • Ranked by predicted lift and effort
  • Before/after mockups for each
  • The exact order to run them in
→ Unlock the full report
FAQ

A few questions before you decide

Why are these A/B tests likely to work for my store?
Each one is a change that's produced measurable gains in comparable stores. I draw on AOV Lab's library — ranked from 1,858 verified A/B test results — and match those patterns to what I actually see on your storefront, so they're chosen for your pages, not pulled from a generic checklist.
How do you choose the tests for my store?
I analyze your live storefront from a customer's perspective and look for high-impact elements that are missing or buried instead of shown right at the point of decision. I also take into account what makes your brand unique and how you already meet your customers' needs — my test ideas build on that.
Are the predicted lifts guaranteed?
No. The ranges are conservative estimates based on results from comparable stores. Your traffic and customers are your own, which is exactly why each idea is meant to be A/B tested rather than assumed — you keep whatever wins.
Is the report really free?
Yes — the five-test report is free, with no credit card and no obligation. It's yours to keep whether or not we ever work together.
Can I hand these to my own team to run?
Yes — please do. If your team already has the process and tooling to run and measure A/B tests, you're all set. I'm sharing this to be genuinely useful; what you do with it is up to you.
What do I get if I unlock the full report?
All 15 prioritized tests — not just the free five. Each is ranked by predicted lift and effort, with before/after mockups and a suggested order to run them in. Delivered within 24 hours.

See what to test next on your store.

Tell me your store. I'll send back the tests most likely to move your numbers — free.

Get my free report