5 A/B tests · 24-hour turnaround

Get five A/B tests to run on your store next.

Drop your store below and I’ll send back five A/B tests you can run next — each with a before/after mockup and an evidence-backed lift estimate. No strings.

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No credit card required Before/after mockups Delivered in 24h

Got it — we're on it.

Your five A/B tests for your store are being built by hand.

It'll land in your inbox within 24 hours. — Andrew Figgins, AOV Lab

Recently recommended

Real stores. Data-backed suggestions.

Estimated +4–7% lift
Hybrid Pots & Pans Set, 12-pc
★ 4.6 (8,177 Reviews)
$699$99930% Savings
Tri-ply stainless for even, lasting heat
PFAS-free TerraBond™ nonstick
Oven-safe to 900°F
Lifetime warranty
Starting at $44/mo or 0% APR with Affirm
FREE SHIPPING · LIFETIME WARRANTY · 30-DAY RETURN
93% win rate across 50 brands
Estimated +4–8% lift
All Products
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AllMatchaCoffeeCold Brew
Organic Ceremonial Matcha
$30
Coconut XL Cold Brew Bags
$25
Organic Espresso Dark Roast
$23
Organic Medium Roast Blend
$20
98% win rate across 33 brands
Estimated +7–10% lift
FREE SHIPPING · LIFETIME WARRANTY · 30% OFF
HEXCLAD
The last cookware you'll ever buy
Stainless searing. Nonstick ease. PFAS-free, oven-safe, lifetime warranty.
Shop the sets
★ 4.6 · 100,000+ 5-star reviews
92% win rate across 158 brands
Estimated +4–7% lift
Tea
Organic Ceremonial Matcha Green Tea Powder
★★★★★4.7· 1,410 reviews
USDA ORGANIC
CEREMONIAL GRADE A
VEGAN
JAPANESE MATCHA
SUBSCRIBE & SAVE
$27 $30
MOST POPULAR
Save 10% on every order
Text us anytime to modify, skip, or cancel
Free shipping in the contiguous US
Never run out, delivered on your schedule
Delivery every 30 Days
ONE TIME PURCHASE
$30
1+
Pay in 4 interest-free installments on orders over $35!
82% win rate across 22 brands
Estimated +4–8% lift
FREE SHIPPING · LIFETIME WARRANTY · 30% OFF
HEXCLAD
The last cookware you'll ever buy
Shop the sets
★★★★★4.6· 100,000+ reviews · PFAS-free · Lifetime warranty
89% win rate across 31 brands
Estimated +5–15% lift
Description
Stone-ground ceremonial matcha from Kagoshima, Japan. Smooth and naturally sweet, with no bitterness.
Frequently asked
How much caffeine?
About 70mg per serving — a gentle, jitter-free lift.
Is it ceremonial grade?+
How do I prepare it?+
Emerging pattern · 100% win rate across 4 brands
Estimated +3–7% lift
Order summary
Hybrid Pots & Pans Set, 12-pc$699
Subtotal$699
Total$699
Secure
checkout
30-day
returns
Lifetime
warranty
★★★★★ 4.6 · 100,000+ reviews
90% win rate across 26 brands
Estimated +7–10% lift
Free shipping on all US orders over $75
Chamberlain Coffee
Café-grade matcha & coffee, made easy
Ceremonial-grade matcha and organic coffee, on your schedule.
Shop best-sellers
4.8 · 43,000+ reviews
92% win rate across 158 brands
Estimated +5–15% lift
Description
Tri-ply stainless steel bonded to a PFAS-free nonstick surface. Oven-safe to 900°F, induction-ready, dishwasher safe.
Frequently asked
Is it induction compatible?
Yes — it works on every stovetop, including induction.
What does the warranty cover?+
Is it dishwasher safe?+
Emerging pattern · 100% win rate across 4 brands
Estimated +4–9% lift
Organic Ceremonial Matcha
★★★★★4.7· 1,410
Matcha
Coconut
Vanilla
$30
87% win rate across 26 brands
How it works

High probability A/B tests based on data.

I analyze each of your store’s page types and hand-deliver a set of test mockups that have proven to be successful for similar stores.

STEP 01

Page types are analyzed

I analyze your live storefront — PDP, PLP, header, cart, checkout — the way a shopper experiences it.

STEP 02

Opportunities are identified

Every opportunity is scored on likelihood-to-win and impact, so the highest-probability tests rise to the top.

STEP 03

You get the report

A ranked set of tests with before/after mockups and an evidence-backed estimate of the lift each could drive.

STEP 04

You decide next steps

Ship the tests yourself, or have AOV Lab run them for you. Keep the winners, learn from the rest.

Andrew Figgins
About AOV Lab

Revenue growth isn’t a mystery. It’s just math.

15 years in ecommerce — agency-side, then in-house DTC. AOV Lab is the playbook I’ve used to multiply revenue at my last two companies. Small wins compound; the hard part is finding the tests that win.

Learn more →
FAQ

A few questions before you start.

Is the report really free?
Yes — the five-test report is free, with no credit card and no obligation. It's yours to keep whether or not we ever work together.
Are the predicted lifts guaranteed?
No. The ranges are conservative estimates based on results from comparable stores. Your traffic and customers are your own, which is exactly why each idea is meant to be A/B tested rather than assumed — you keep whatever wins.
How do you choose the tests for my store?
I analyze your live storefront from a customer's perspective and look for high-impact elements that are missing or buried instead of shown at the point of decision. Then I match what I see to patterns drawn from 1,858 verified A/B test results — so the tests are chosen for your pages, not pulled from a generic checklist.
Can I hand these to my own team to run?
Yes — please do. If your team already has the process and tooling to run and measure A/B tests, you're all set. I'm sharing this to be genuinely useful; what you do with it is up to you.