Proven Gift with Purchase (GWP) Strategies That Customers Love 🎁

Highlights:

• Discover how gift with purchase (aka “GWP”) can skyrocket your average order value.
• Learn why customers can’t resist gift with purchase offers.
• Implement these strategies to make your GWP campaigns truly irresistible.

Introduction 🌟

Gift with Purchase (GWP) is not a new concept in the world of retail, but it’s a powerful one that is often underutilized. Why do customers love GWP? Simple. It feels like they’re getting more for their money, and who doesn’t love that? This article will dive deep into proven GWP strategies that not only make your offers more attractive but also help boost your ecommerce metrics.

Strategy 1: Align the Gift with Your Brand 🎯

Nothing is worse than receiving a gift that has no relation to the product you purchased. For example, receiving a toy car when you purchase beauty products can be confusing and off-brand. The key is to choose a gift that aligns well with your brand and product offering.

Source: Harvard Business Review

Strategy 2: Make It Time-Sensitive ⏰

Creating a sense of urgency can dramatically increase the effectiveness of your GWP offer. For instance, offer the gift only for a limited period or until supplies last. This will create a FOMO (Fear of Missing Out) effect.

Source: Forbes

Strategy 3: Offer Choices 🔄

One of the main reasons GWP fails is that the gift is not appealing to all. By offering a choice between two or more gifts, you are likely to increase the overall satisfaction and effectiveness of the GWP strategy.

Source: MarketingLand

Strategy 4: Bundle It Up 📦

Consider creating gift bundles that include smaller items related to the main purchase. This not only increases the perceived value but also can introduce customers to products they might not have considered otherwise.

Strategy 5: Leverage Social Proof 🙌

Showcase how many people have availed of the GWP offer or feature customer testimonials. Social proof can be a powerful motivator and can often tip the scale in favor of conversion.

Source: Neil Patel

Conclusion 🏁

GWP is more than just a free item thrown into a shopping cart. When executed correctly, it can be a powerful tool for increasing average order value, boosting conversions, and even fostering customer loyalty. Start implementing these proven strategies in your ecommerce venture today.

References 📚

• Harvard Business Review: How Free Gifts Affect Retail Strategy
• Forbes: Creating Urgency in Retail
• MarketingLand: The Power of Choice in Sales
• Neil Patel: How to Use Social Proof