We’re all about that data, ’bout that data
We actively track 100+ data points from Ecommerce/Retail merchants, which is the foundation of our research. We use a mix of data verification and machine learning to derive insights.
In 2024, we intend to launch a new data product or two. If you’d like a heads up, just let us know.
Merchant Intelligenceâ„¢ Data
Our proprietary data metrics measure your website or app’s effectiveness. We grade how smoothly your customers navigate “job to be done” tasks like searching for specific products, building their cart, and checking out on your website or app.
We combine subjective data points from independent research and user testing with objective data points like your app’s Core Web Vitals to get a comprehensive snapshot of the top opportunities to improve.


Vendor Intelligenceâ„¢ Data
Our proprietary data metrics also measure the effectiveness of technology vendors, beginning with whether vendor KPI claims can be independently verified or not.
The next time you hear or read that the Ecommerce technology, tactic, or add-on you’re considering will increase [insert key metric] by [insert interesting number], ask us whether that claim has been verified.
Hey Now, Whatcha Buildin’ With All That Proprietary Data?
AOV Lab is creating groundbreaking digital products aimed at helping Ecommerce professionals achieve your goals. IYKYK.
Get Notified of New Product Launches
We will literally send you an e-mail when new products launch. Also, you may be invited to voluntarily participate in beta testing of new products from time to time.