Ecommerce Supply Chain: AI Delivers Massive Value for Every Step 🤖
Andrew Figgins
Founder, AOV Lab . December 8, 2023
Key Takeaways 🌟:
- AI Efficiency: Discover how AI improves the supply chain from inventory management to delivery.
- Data-Driven: Learn how AI analytics can offer actionable insights for better decision-making.
- Competitive Advantage: Understand how leveraging AI can give you an edge in the ecommerce landscape.
Introduction 📖
Artificial Intelligence (AI) is no longer a buzzword but a reality in the ecommerce supply chain. This transformative technology is redefining how businesses manage inventory, track shipments, and even predict customer behavior.
Strategy 1: AI in Inventory Management 📦
Accurate Forecasting 🎯
AI algorithms can predict inventory needs far more accurately than traditional methods, accounting for internal (historical) data trends, as well as external trends like the economy, weather, etc.
Implementation 🛠
Integrate AI-driven inventory management systems that adapt to sales trends and seasonal demands. The best course of action with ANY software is to request references and interview your peers at similar companies about their experience and recommendations.
Key Metrics 📊
Monitor stock levels, carrying costs, and turnover rates for a comprehensive view. Include any fulfillment chargebacks in your costs, as well as all 3PL and carrier fees, so you have a total that spans all of fulfillment.
Strategy 2: Smart Shipments 🚚
Dynamic Routing 🎯
AI can calculate the most efficient routes in real-time, cutting down delivery times and costs. It’s amazing what access to the Fedex and UPS APIs can deliver for your business.
Implementation 🛠
Incorporate AI-based routing software into your logistics operations to optimize deliveries. Often the difference between home delivery and business delivery plays an important factor in carrier price, so be sure that your shipping quote analysis includes this.
Key Metrics 📊
Focus on delivery times, fuel costs, and customer satisfaction rates as key metrics. Optimizing for reduced fuel cost is not only good for our planet, but often results in the lowest costs and highest satisfaction simply due to removing distance between customers and products. The algorithms for this, and the people that deploy those algorithms, will not lack for work the remainder of this century.
Strategy 3: Customer Predictive Analytics 📊
Anticipating Needs 🎯
AI can analyze customer behavior to forecast future buying trends. At their beginning, trends are difficult for humans to spot. We’re biased against new and unfamiliar territory, or what we perceive as new. If you ever had a severe shortage, or were severely overstock, a series of poor human decisions contributed. Hey, we’re only human, right?
Implementation 🛠
Use machine learning algorithms that adapt to customer data and purchase histories. Adapt is the key word!
Key Metrics 📊
Keep tabs on customer retention, lifetime value, and conversion rates. Over time each of these metrics will rise and fall, but every Ecom exec/VP should focus on delivering long term upward trajectory. The key to doing that is siimply formulating a plan and product roadmap.
Conclusion 📝
AI is revolutionizing the ecommerce supply chain, offering unparalleled efficiencies and a competitive edge. It’s time to embrace the future and leverage AI for your ecommerce operations.
References 📚
- “Artificial Intelligence in Supply Chain Management” by MIT Technology Review
- “How AI is Changing Retail” by McKinsey & Company
Deep Dive
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